Pay it Forward
“One of the best moments of my life was when I realised I could build a creative business from the ground up, with the beliefs and passions about being creative, supporting partner small businesses and brings ethical practices to the mainstream.
I believe to create a business that inspires my daughter Lily to be free and follow her own future path, to support other women like me with a new lease of life, but be a business that had the potential to make a real difference in society and our communities.
Not just the way I’d been doing it before - by making special pieces that brought happiness - but by using the potential of a brand to really stand for something. Lily Flo is more than just a business - it’s an opportunity to inspire young girls to be their creative entrepreneurial selves, it gives mums new skills and a new lease of life and it enables us to reach out to the wider community to pay it forward. Not just give back, but inspire, innovative and support the future.
— Diana Sherling, CEO
10% off our profits go to charity
We’re striving to create the change we want to see in the world in a variety of ways primarily giving back to the people and causes we feel passionately about.
We believe in 'paying it forward' to use our business to support ongoing causes like the Great Ormond Street Hospital for Children, Cancer Research and the NSPCC and those our friends and customers feel particularly passionate about.
If you have a charity that you would like us to donate pieces for your auctions/raffles, or simply donate, please let us know.