Lily Flo Jewellery is a fine jewellery brand known for understated and elegant jewellery, ethically and responsibly made. All pieces are designed by founder Diana Sherling and handmade in London by her team of trusted jewellers in her studio.

With an understated approach to design and an ethical focus in making, London designer and Master Jeweller, Diana Sherling, creates graceful and elegant fine jewellery from her studio in London.


Born and bred in London, Diana draws inspiration from the ancient and modern world; from art, style and organic forms, celebrating the perfectly imperfect.  


Inspired to create dainty jewellery, Diana initially studied Ancient Art and Archaeology in London, lecturing at the British Museum, but after a successful career as an advertising strategist , the pull to design and create was too strong and she then trained in Jewellery Design, Goldsmithing and Gemology at the University of Arts London, apprenticed in Hatton Garden and now works from her studio in London.

Meet Diana Sherling

Creative Director and Founder


Lily Flo Jewellery is celebrated for its dainty, feminine style with a playful use of diamonds and responsibly sourced gemstone and pearls. 


As the company’s Creative Director and Founder, I design every piece but also ensure that every piece is ethically and responsibly made in our studio in London.  By having all design and production in-house we can ensure that everything is made beautifully, but also environmentally compassionate.

Diana xxxx

Ethical Fine Jewellery

Made in London = no carbon emissions + world class expertise

Each piece of our jewellery is hand made in our London studio by our in-house team of artists using traditional techniques.


We mix ancient artisanal skills, with a fresh aesthetic to create pieces for fashionable women that have a distinctive London vibe. 

Domestic handmade production eliminates the heavy waste and pollution that can come from high volume and machine made jewellery, and it reduces the carbon imprint that massive international import and export leaves on the earth. Crafting each piece by hand imbues our creations with a sense of spirit and energy that cannot be replicated in mass market production, and it increases the demand for artisan job opportunities in our own community.

Responsibly sourcing

We believe in Karma and that we are connected to all aspects of the world around us.

We prefer to cut out middle men and work directly with agents in India and Thailand to source directly our diamonds and gemstones.

It means that the direct relationships that we build are long standing and support local communities, but also means that we can ask deep and often uncomfortable questions about supply chain. 

Handmade to order = zero waste + circular economy

We believe in making each piece of jewellery to your order, to your specifications.


We don't believe in mass producing as who wants to have a piece of jewellery like someone else?


We are all unique and special, so every piece is completely customisable by offering a wide choice of precious metal and gold carats  in 9, 14 or 18 and colours rose, yellow or white gold.

We are realists too and don't believe that you should wait the 'normal' timescales from a traditional jeweller, so we aim to make and send it to you within 2 weeks. Not bad for something bespoke, personalised and customised...

"Ethical Fine Jewellery Brand to Watch"

As nominated in The Jeweller, Retail Jeweller, Professional Jeweller and Jewel Street

Lily Flo Jewellery

Ethical fine jewellery

Hand made with Love from London

@ 2020

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