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LILY FLO JEWELLERY IS ETHICAL, FINE JEWELLERY DESIGNED AND MADE IN OUR OWN STUDIO IN LONDON,  BY ANCIENT,  CONTEMPORARY AND FINE JEWELLERY GRADUATE OF UNIVERSITY OF LONDON, DIANA SHERLING. 

DIANA'S COLLECTION OF FEMININE AND DAINTY SOLID GOLD JEWELLERY, IT INHERENTLY FEMININE, CELEBRATING THE INNER BEAUTY OF WOMEN. SHE ISN'T AFRAID OF LOVING THE BEAUTY OF WOMEN AND ENHANCING THEIR INNER CONFIDENCE WITH BEAUTIFUL THINGS. 

AS HER PREVIOUS CAREER AS AN EXECUTIVE STRATEGIST IN ADVERTISING, HER KNOWLEDGE OF PERSONAL TALISMAN'S OF JEWELLERY TO GIVE CONFIDENCE AND LOVE IN CHALLENGING SITUATIONS. SHE CRAFTS DESIGNS THAT ARE DISCRETE AND PRETTY, TOUCHING ON INNER GRACE AND CHARM FOR WOMEN TO ACHIEVE THEIR DREAMS AND GIVE STRENGTH EVERY DAY.

A WATERCOLOURIST, PAINTER AND SCULPTOR, DIANA IS OFTEN INSPIRED BY THE NATURAL WORLD AS MUCH AS ART OF THE IMPRESSIONISTS; ESPECIALLY OF DEGAS, MONET, MIRO AND MATISSE. HER FIRST LOVE OF THE ANCIENT WORLD ART (WHERE SHE DID HER FIRST BA, MA AND LECTURED AT THE BRITISH MUSEUM), OF THE ART OF ANCIENT GREECE, ROME, EGYPT AND THE NEAR EAST INFORMS HER APPROACH TO CLASSICAL BEAUTY, TIMELESS ARTISANSHIP AND POETRY.

DIANA HAS BEEN SELECTED BY THE UK'S MAJOR JEWELLERY PUBLICATIONS OF THE JEWELLER, PROFESSIONAL JEWELLER AND RETAIL JEWELLER AS AN ETHICAL BRAND TO WATCH AND FEATURED IN VOGUE, ELLE AND MANY ETHICAL FASHION, ECO LUCURY AND INTERNATIONAL FASHION BLOGS AND INFLUENCERS

EVERY PIECE IS DESIGNED AND MADE TO ORDER, IN OUR OWN STUDIO IN LONDON WITH OUR CAREFULLY SELECTED INHOUSE TEAM. 

DIANA BELIEVE'S IN BEING ETHICAL AND SUSTAINABLE IN EVERY PART OF THE BUSINESS: FROM ONLY USING FAIRTRADE AND RECYCLED PRECIOUS METALS, DIAMONDS AND PEARLS WORKING WITH SUPPLIERS AT SOURCE....

 

TO A SELF SUSTAINING BUSINESS WITH CONSTANT REINVESTMENT OF PROFITS INTO EVOLVING AND SUSTAINING THE FUTURE BUSINESS....

 

 

TO WORKING WITH PLATFORMS AND PARTNERS THAT ARE ETHICAL IN THEMSELVES, TO BEING ZERO-WASTE AND RECYCLING IN HOUSE AND NOT USING TOXIC CHEMICALS IN THE MANUFACTURING PROCESS.

 

 

 

ETHICAL, RESPONSIBLE, SUSTAINABLE.

Ethical Fine Jewellery

MODERN GOLDSMITH FOR A RESPONSIBLE WORLD

Each piece of our jewellery is hand made to order in our London studio by our in-house team of artists using traditional techniques, to ensure you get exactly the piece you want.

Being 'handmade to order' means that you can have any customisation (impossible for mass produced retail pieces) as well as minimising waste by only using what we need and making what you want.

We are all unique and special, so every piece is completely customisable by offering a wide choice of precious metal and gold carats  in 9, 14 or 18k and colours rose, yellow or white gold.

 

By virtue of this, we take our time and work with our own goldsmith and gemsetting in-house skills, to create every piece.

Crafting each piece by hand imbues our creations with a sense of spirit and energy that cannot be replicated in mass market production, and it increases the demand for artisan job opportunities in our own community.

Sourcing locally, ensuring we make what we need and replacing toxic chemicals with natural alternatives eliminates the heavy waste and pollution that can come from high volume and machine made jewellery, and it reduces the carbon imprint that massive international import and export leaves on the earth.

ETHICAL, SUSTAINABLE AND RESPONSIBLE MATERIALS

We believe in Karma and that we are connected to all aspects of the world around us.

We recycle as much of our gold inhouse and the rest is recycled in Hatton Garden, the centre of the jewellery district in London. If it can't be recycled, it is all fairtrade.

We prefer to cut out middle men and work directly with agents in India and Thailand to source directly our diamonds and gemstone and ensure that they are responsibly sourced, beautifully cut and sustain global partners.

It means that the direct relationships that we build are long standing and support local communities, but also means that we can ask deep and often uncomfortable questions about supply chain. 

AN INDEPENDENT SUSTAINABLE BUSINESS DIRECT TO CONSUMER

In this chaotic world of corona virus, of a retail economy that is dramatically changing and a world that is turning upside down, we prefer to stay small, stay true and stay alive.

We have chosen a direct to consumer model of business to work via platforms and partners to create pieces direct to our customers.

 

This means that we can work sustainably and responsibly by being in total control of our products, pricing, inventory and customer service. We are in control to offer the best products and the best in customer service.

 

We are financially secure, we re-invest all our profits into the business and being online means that we don't have retail overheads to ensure that we can offer you the best price.

As we grow, and we do intend to grow, we will always remain independent, solid and secure and believe in the race of the hare and the tortoise, the tortoise was right.

"Ethical Fine Jewellery Brand to Watch"

As nominated in The Jeweller, Retail Jeweller, Professional Jeweller and Jewel Street

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