Never miss out on new arrivals or special events

We firmly believe in ethical and sustainable jewellery and business practices

Conscious of purity (everything is solid gold), artisan craft (everything is made by hand) and the environment, everything we do behind the scenes is ethical and responsible.

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From our solid gold which is recycled to our diamonds and gemstones that are GIA certified and conflict-free.

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To our staff that are women only, often re-training from a previous career to a new lease of life

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To removing all the nasty chemicals that can define the jewellery making process to be clean, green and safe.

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It's not just about the hype its really about doing good

Launched in 2015, everything is made by hand in London

Passionate about art and art history, Diana studied jewellery design and goldsmithing in London before starting her brand. 

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Diana went on to create one of London's most feminine and ethical jewellery brands.

Entwined Hoop Earrings

"I just wanted to say a massive thank you for the amazing earrings! They arrived perfectly on time and went down a real storm with a certain lucky someone." Max 4.5.20

Custom Stardust Necklace

"Beautiful necklace, so pretty !! It will be worn and treasured always!
Diana has been a delight to order from, her patience with my fussy detailing has been admirable, such a lovely lady and super talented! Thank you so much ♡♡♡" Rose 28.06.20

5 Diamond Droplet Necklace

"This necklace is so beautiful, it makes me feel good every time I wear it!" Samantha

FOR OUR STERLING SILVER AND LAB DIAMOND COLLECTIONS SEE

WWW.LILYFLOECO.COM