Life experience to create jewellery you deserve.
The story of Lily Flo begins with a belief that life begins at 40 with an unrequited creative passion and a love of jewellery.
Throughout her advertising career, Diana felt the power of jewellery to be empowering talismans and felt driven to design and make jewellery that empowered women.
From family heirlooms to pieces that represent her many milestones, Diana felt that there was a significant gap to create contemporary, luxury pieces with a unique twist designed for the modern woman.
Jewellery that was genuine goldsmith made, versatile styles that were made with solid gold and diamonds, ethical and responsibly made in house in her studio in London.