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Lily Flo Jewellery's Creator, Diana Sherling is quoted in Professional Jeweller about her Instagram

We are thrilled that our founder and designer, Diana Sherling, has been quoted in Professional Jeweller's news concerning Instagram rolling out its e-commerce facility:


" During a roundtable with digital-savvy individuals from the UK jewellery industry, founder of Lily Flo Jewellery, Diana Sherling, shared how valuable Instagram has been for the growth of her business.

“Instagram has actually helped me make my business, because I can curate how my business evolves faster on Instagram. So I want to be very fashion-led, and that helps me evolve more than my website. I can also test things on Instagram and see if they are resonating.”


“For me, Instagram has been the most incredible learning journey out of everything,” Sherling said of her digital jewellery journey so far. “Not only from the content that I am curating and putting on there, but also the networking, which is possible partly through hashtags and partly through the imagery. My bloggers and influencers have come to me from seeing my images on Instagram, and I have had a lot of new stockists see me through honing out hashtags, so that hashtag has a journey that then massively helps define my brand.”


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