“One of the best moments of my life was when I realised I could build a creative business from the ground up, with the beliefs and passions about being creative, supporting partner small businesses and brings ethical practices to the mainstream.
I believe to create a business that inspires my daughter Lily to be free and follow her own future path, to support other women like me with a new lease of life, but be a business that had the potential to make a real difference in society and our communities.
Not just the way I’d been doing it before - by making special pieces that brought happiness - but by using the potential of a brand to really stand for something. Lily Flo is more than just a business - it’s an opportunity to inspire young girls to be their creative entrepreneurial selves, it gives mums new skills and a new lease of life and it enables us to reach out to the wider community to pay it forward. Not just give back, but inspire, innovative and support the future." — Diana Sherling, CEO