Lily Flo is a London-based fine jewellery brand centred around light, simplicity, and everyday wear.
Each piece is designed to sit softly against the skin — subtle, considered, and made to become part of your daily rhythm. Rather than statement, Lily Flo focuses on presence: jewellery that feels personal, effortless, and quietly meaningful.
Lily Flo was founded by Diana, a fine jewellery designer based in London.
Working from her own London Studio and the Goldsmiths’ Centre, each piece begins as a study in form and light — exploring how small details can create something lasting and deeply wearable. Her approach is rooted in restraint: refining each design until only what is essential remains.
Lily Flo is for women who are building something — a life, a version of themselves, a sense of independence.
Women who don’t wait to be given meaning,
but create it.
Who buy jewellery not because they should,
but because they’ve arrived somewhere —
even if no one else sees it yet.
All Lily Flo pieces are made using solid gold — never plated — and are designed to be worn every day.
Diamonds are set by hand, and each piece is produced in small batches or made to order. The focus is on longevity, both in material and design, creating jewellery that can be lived in rather than saved for occasion.
I design each piece from my London studio,
shaping and refining by hand before it becomes something you wear.
Lily Flo is deeply personal —
because it’s built from the belief that
the most important moments in life are often the ones we claim for ourselves.
And those are always worth marking.
