The Studio

I make every Lily Flo piece with a very clear intention —

that it will be worn often, kept for a long time, and quietly hold meaning.

That only works if the piece is made properly.

Not just beautifully — but structurally, responsibly, and honestly.

I work almost exclusively in solid gold because it behaves properly over time.

It doesn’t wear away, it doesn’t plate off —

it softens, it develops character, it stays with you.

Where I can, I use recycled gold.

Not as a marketing decision — but because it simply makes sense.

There is already enough gold in circulation.

Refining and reusing it allows me to reduce unnecessary extraction

without compromising on quality.

The gold you wear has likely already lived another life.

That continuity matters to me.

Diamonds are often talked about in terms of size or perfection.

I’m more interested in how they behave —

how they catch light, how they sit within a piece,

how they feel when worn.

I source through trusted suppliers and agents I know personally,

working with both:

• natural diamonds
  
• and lab-grown diamonds
  

Natural diamonds carry a geological history — time, pressure, formation over millions of years.

Lab-grown diamonds offer a different kind of logic — precision, accessibility, and lower environmental impact.

I don’t position one as “better.”

I give space for both — depending on what matters to you.

A lot of my work is shaped by being part of Hatton Garden.

Not in a distant way — but practically, day to day.

I source stones through dealers I’ve come to know over time.

I work with setters who specialise in specific techniques.

I attend trade events, have conversations, ask questions, learn constantly.

This access changes how I design.

If I need a specific diamond size, cut, or quality —

I know where to go. I know who to speak to.

If I want to test a setting or refine a detail,

I can do that within a network of people who care about the same level of precision.

It keeps the work grounded in reality —

not just concept.

Ethics in jewellery is often reduced to a few words —

“sustainable,” “responsible,” “ethical.”

In reality, it’s more complex than that.

For me, it comes down to:

• working with people I trust
  
• understanding where materials come from
  
• choosing recycled gold where possible
  
• offering both natural and lab-grown options transparently
  
• making pieces that are designed to last, not be replaced
  

There isn’t a perfect system.

But there is a considered one.

And I take responsibility for the choices I make within it.

When you wear a piece of jewellery,

you’re not just wearing how it looks.

You’re wearing:

• how it was made
  
• where it came from
  
• the decisions behind it
  

I think that should feel clear, not hidden.

Because the most meaningful pieces aren’t just beautiful —

they’re understood.